Press Coverage
On Thursday 30th August 2006 Olivia at the Limerick Post wrote about discovering Style Treaty on the internet.
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The following week (September 6th 2006) Style Treaty was featured in the Limerick Independent, the Limerick Blogger kindly reproduced the article.
†MOVE over vogue…Limerick’s very own style blogger has found favour with the city’s fashion-conscious web surfers.
Marian Roche (25) originally from Abbeyfeale but living in Dooradoyle, has become an overnight hit with her fashion website www.styletreaty.com.
The website is a hobby, run on a non-profit basis by Marian, but co-worker Mary T. Martin, a native of Bulgaden, and Margeret Ryan of Gratten Court.
The website gets up to 90 hits a day from Limerick’s fashionistas and Marian is confident that it will grow.
The style queen believes the fact that even her mother now know what a ‘blog’ is makes her site a success, and she is confident that the trend’s popularity will continue to grow. “Blogging is a whole new phenomenon, and it’s a useful way of sharing and comparing information.â€
The latest set of posts contains advice for girls starting college who may not know what to wear or how to accessorise their college outfits, with Marian advising them to go for comfort over fashion when it comes to shoes in particular.
Marian’s job as an accounts assistant in UL Students’ Union means that she has a particularly good vantage point from which to see all kinds of student fashion.
Marian originally set up the site because she was frustrated with reading fashion blogs which couldn’t be applied to life in Limerick.
“I read alot of fashion blogs, and most are based in New York or London. A lot of the stuff featured was very expensive and isn’t availible in Limerick. I felt there was an opening for a fashion blog in Limerick.
The site has been mentioned on well known Limerick blogs thelimerick.blogspot.com and newswire99.blogspot.com and was set up and hosted by JD Nolan of www.SessionNetwork.com “
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The same week (September 7th 2006), the Limerick Leader featured Style Treaty, Clodagh O Leary says “One stylish Limerick woman has decided to take her love of fashion to produce the first ever Irish fashion blog”
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Tuesday February 13th 2007 all the Limerick Blogs were featured in the Limerick Chronicle in an article about the Irish Blog Awards.
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Thursday February 22nd 2007 Style Treaty’s status as a shorlisted blog in the Irish Blog awards is brought to the attention of the readers of the Fashion Section in the Limerick Post.
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On Friday 9th March 2007 Style Treaty was mentioned in a piece in the Limerick Leader about blogging in Limerick with Bock the Robber as the focus.
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On Saturday 10th March 2007 Style Treaty was mentioned in a piece in the Irish Times magazine. It was a special magazine for Dublin Fashion Week and the piece was called “Meet the Blogenistas” and was about fashion blogging in general. Squid from the Limerick Blogger reproduced the article here but this is the text about Style TreatySurprisingly, the
Irish Fashion blogsphere has not yet dived into this mele of aspiration, but then the Irish fashion blogsphere seems to consist, so far, of only one dedicated blog. And Marian Roche set up Style Treaty (http://styletreaty.com), her Limerick-based site, last year partly out of frustration at US-and UK-based sites. “They always featured shops that weren’t in Ireland, let alone Limerick”, she says. “And alot of what they featured was way beyond the budget of a lot of Irish women.”
Her focus is not only the realistically priced and the wearable but also the local. “If I can put positive images of Limerick, and especially Limerick women, out there, then it can’t hurt.”
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Style Treaty received it’s second Irish Times mention on Saturday 2nd June. Here’s the text..
Here in Ireland, the Leader of the fashion blog pack is Limerick’s own Style Treaty (styletreaty.com). According to its creator Marian Roche, aka Maz, its genesis lay in her frustration at reading so many American and British blogs that featured clothes far out of her price range. “I figured that there must be other women out there who felt the same, so instead of complaining about it, I decided to start my own blog. I wanted to feature stuff that you can get in Limerick and I was determined to keep everything within a reasonable budgetâ€, she said. “Basically I created the exact blog that I wanted myself!â€
It turns out she wasn’t the only one who wanted to read it though –Style Treaty now gets some 1500 readers logging in every week to check out her style suggestions, bargain updates and features on all things fashion related.
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On Thursday 19th July Anne Sheridan from the Limerick Leader wrote an article about the infamous Anya Hindmarch bag which featured a quote from Maz. Here’s a link to the Article thanks a million to Squid at the Limerick Blogger for the clipping!!
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On Tuesday October 9th 2007 The Style Treaty inspired Cook Book Swap party was mentioned in the Limerick Chronical - Val from www.valskitchen.com was interviewed for the piece.
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On Friday October 19th 2007 Style Treaty gets it’s third mention in the Irish Times today. This time, it’s not in a fashion supplement! It’s in the Finance Section. Margaret E Ward has a column called Cents and Nonsense. This week she talks about how reading can be a costly hobby. She mentions http://bookswap.ie/ as a way of saving money on your reading habit! She also (briefly) mentions the Swap Shop that Val hosted last week. Here’s what she says.
The concept is gaining in popularity. Foodies in Limerick arranged a ” cookbook swap shop” last week, for example. The Style Treaty lifestyle blog (www.styletreaty.com) floated the idea in early October and the first event was hosted by Val’s Kitchen (www.valskitchen.com) writer Valerie O’ Connor.
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Style Treaty had the great honour of being mentioned in the UL Alumni Association Newsletter this month. Click here to see.
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